Employing Benson Saler’s family resemblances approach, and further drawing on the work of David Chidester and Katheryn Lofton I show that advertisements function in religion-resembling ways in pop culture. This shift illuminates the ideological functions of advertisements with regard to understandings of gender and nature. Commercial advertising, gender, nature, religion, #MeToo, Donald Trump Abstractĭrawing on the work of Naomi Wolf who described a transition in commercial advertising inspired by the feminist movement, I examine the ways commercial marketing strategies have changed in the wake of the election of Donald Trump and the #MeToo movement.
